Selling tumblers is a great way of making money, especially if you can tap into a potential market that will constantly buy from you. While it may seem like a daunting task, here are 10 great ideas to help you make as much money as possible when selling tumblers.
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1. Introduce Variety to Your Products
If you offer your customers the option of a lot of varieties, styles, and sizes of tumblers you can increase your sales. Variety is the spice of life, and when customers have multiple options available it helps them make a decision more quickly, increasing your sales.
For example, maybe offer themed tumblers such as custom seasonal designs, or tumblers dedicated to your local team. You can even offer customized tumblers with engravings or imprints depending on the material you're using.
If you think additionally offering straws, straw brushes, and maybe even lids could be a beneficial, consider adding them to your product lineup.
2. Start an Affiliate Program
An affiliate program allows you to incentivize other people, such as influencers, micro-influencers, and YouTubers to introduce your products on their platforms. If they can attract customers to you, then you gain sales and they gain a commission.
You can also set up an affiliate program inside of your own website and any apps you have. You can give people an incentive to refer their friends and family over to buy your tumblers by giving them a commission when someone they refer makes a purchase.
By incentivizing people to spread the word about your product you get extra exposure and open yourself up to a whole new group of potential customers.
3. Leverage Social Media
Social media is a great platform to showcase your products. Not only can you inform potential customers about your business and its offers, but also establish your brand. Many potential customers may already be following other brands and influencers on social media platforms, so getting your brand/product out there is free advertising.
When people can easily see your product in high-quality photos posted across various social media channels it can really move the needle in increasing sales.
Leveraging social media outlets, combined with affiliate programs and influencer outreach can position your brand for huge success.
4. Focus On Your Target Audience
Before you start your business it’s crucial to identify your target audience. If you are selling tumblers, who are the people most likely to buy them? Kids? Teens? Young adults? Adults? Furthermore, what type of tumblers would this target audience likely purchase and how can you provide them with what they're looking for?
Once you understand who your target audience is and what they are looking for, you can create a strategy tailored to serve their needs. Writing content and creating designs specifically for your target audience can really make them feel seen, and make them more likely to purchase your product.
By understanding your target audience better, you can also position yourself better for future success.
5. Position Yourself as an Innovator
It’s all about standing out from the competition. Being creative and introducing new designs, materials, colors, shapes, sizes, or even introducing your own technology to add a unique flavor to your products can help you standout from other competitors offering similar products.
Don’t be scared to innovate and go out on a limb. People are always looking for something new, and something unique that will grab their attention, and help you establish a name for yourself.
Having a creative product that nobody else has can help you gain attention, reach more potential customers, and in turn make you more money.
6. Research Competitors
You don’t have to be unique to get attention or make sales. One way to ensure your products are successful is to study what other successful companies are doing. If you understand what businesses are offering that are leading to success, you can replicate them.
Research other similar stores and see what products they offer, what advantages they have over you, and how they advertise and market their product. Gather as much information as you can, and use it to improve your business.
You can never have too much information when it comes to honing in your products and understanding what needs to be done to position it better for success.
7. Find Partnerships
Collaborating with already successful companies is a great way to get attention and potential customers to your products. If you can team up with another successful store or a widely successful influencer or brand, you can open up your product to not only their current customers, but also to their potential followers.
A simple post by an already established brand on their social media platforms can do wonders for your business.
Networking with successful businesses and influencers is also a great way of gaining valuable knowledge, advice, and insight into the market that’ll help your business grow further and more efficiently.
8. Offer Free Shipping
While having add-on fees such as shipping certainly increase your profits, it can also be a deterrent to potential customers. To increase your sales and tap into a larger customer base, consider offering free shipping on your tumblers.
Allowing customers to get their product shipped to their door safely and quickly, and all for free will make them more likely to purchase your tumbler, and keep buying from you in the future.
Plus, you’ll save money from customers who would have otherwise backed out of buying your tumbler due to the added cost of shipping.
9. Embrace Online Marketplaces
Having your product listed in popular online marketplaces such as Amazon or Etsy is a great way to expand your range of potential customers. People who frequent these websites are likely already in shopping mode, so showcasing your product with them increases your odds of making sales.
Before you add your product to any online marketplace, however, make sure you understand the fees and charges associated with selling on the platform, if there is any.
Adding your product to more places increases the chances of customers finding your product.
10. Invest in Packaging
To maintain customer loyalty, it is important that the products they receive are what they were expecting and then some. Investing in high-quality packaging for your tumblers, regardless if they are custom or plain, ensures that the customer’s initial experience from the moment they unbox your product is great.
Apart from product servicing, custom packaging adds to the impressiveness of your product. Providing customers with a unique and engaging unboxing stories makes them more inclined to stay loyal customers, and potentially brings in more customers through word of mouth.
Good packaging can be an investment in maintaining customer loyalty, customer experience, and repeat customers.
Selling tumblers can be a great source of revenue, and with the right strategy, you’ll be quickly on your way to success. With these ten useful tips, you can better position your products and increase chances of success!
